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Miami, FL July 22, 2022 - Novation Holdings, Inc. (OTCPINK: NOHO), a multi-strategy holding company focused on identifying, developing, acquiring, and bringing to market technologies and solutions to the marketplace is pleased to announce that it has formed and launched Juicy Music Group, Inc. as a partnership and collaboration with world renown musical artist, Producer, and DJ, Robbie Rivera. The formation of the Juicy Music Group company marks the Company's commitment to enhance and expand the Juicy Music label and platform, as previously founded and created by Robbie Rivera, to allow for new talent acquisition, management, and the production and management of new music releases.

Robbie Rivera originally founded the Juicy Music label in his small apartment during college back in the vinyl days of 1997. The label has released over 4,000 tracks and musical recordings embodying all types of electronic dance music from global artists. Robbie Rivera sits firmly atop the dance music hierarchy, highlighted by a slew of releases on powerhouse labels like Spinnin Records, Nervous, Axtone, Snatch, Armada, Defected, Dimmak, Ultra Music, and many more. He has accumulated millions of streams on Spotify, YouTube, and Apple Music. He has remixed other artists such as U2, Lenny Kravitz, Basement Jaxx, Clean Bandit, Deadmau5, Tiesto, Kaskade, New Order, Paul Oakenfold, Madonna, Ricky Martin, Maluma, Erasure, and David Guetta. Robbie also hosts a weekly radio show heard by millions worldwide and in North America on Dash Radio.

Today we are excited to announce Austin Kramer as the Mustache man of A&R for Juicy Music Group Inc. Mr. Kramer will work with Robbie Rivera on releasing and developing new artists with that unique sound that stands out from the rest. The competition is intense, but Austin and Robbie have accepted the challenge! They will focus on signing quality music, launching creative marketing plans, producing events and tours, and incorporating the services of our wholly owned subsidiary, CraftClouds, to assist artists in creating and selling specialized NFTs (non-fungible tokens).

Austin Kramer is a Dance Music farmer from the US-of-A.  After establishing and running Spotify's dance music playlists, programming electronic music dance channels at SiriusXM, and creating a show called betaBPM, he is now producing Tomorrowland's One World Radio on a weekly show called Unreleased. His talents, together with Mr. Rivera's, will bring Juicy Music Group together with Novation Holdings to the main stage of this immense dance music scene.